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Episode
71
51:50
April 24, 2026

SBA Loans, Roll-Ups, and Seller Psychology: Your Creative Financing Questions Answered

with
Peter Baldwin

If you haven't listened to episode one or episode two of this series, go back and start there. We covered why the SBA model is under pressure, what the capital stack actually looks like, why seller notes are one of the most underestimated tools in a buyer's deal stack, and how preferred equity creates room for deals that fixed debt instruments can't survive.

This episode is different.

Rather than walking through a framework or a specific instrument, we took live questions from our Agency M&A Slack community and from students inside the course. All of them were on the topic of creative financing. All of them came from people in the middle of real deals, real constraints, and real decisions.

What came out of that conversation is something more useful than a framework. It's what the frameworks look like when they collide with reality.

If You Already Have an SBA Loan and Want to Keep Doing Deals

This question came from Mark, and it's one of the most common situations I see in our community. You used an SBA loan to buy your first business. The deal is done, the business is running, and now you want to acquire again. What are your options?

The honest answer is that your options are real, but your constraints are now defined.

Once SBA debt is in place, you're working inside a framework. Debt service coverage ratio requirements. Lender covenants. Limitations on additional indebtedness. Your first-lien lender has visibility into your financials, and that visibility comes with expectations. None of that is a reason to stop doing deals. But it is a reason to think carefully about structure before you go to market on your next acquisition.

Peter Baldwin laid out the two primary paths.

The first is structuring within the existing SBA framework. If you want to bring a seller note into a deal that lives inside the same entity, that note has to meet a specific standard: it cannot amortize for the entire life of the SBA instrument. That's not a two-year standby provision anymore. That's the full term. Which means you need a seller who is genuinely willing to treat their note more like an equity instrument than a debt obligation — someone who is comfortable not receiving principal payments for a decade, or however long your SBA loan runs. Some sellers will agree to that. Most won't, which is why you need the second path.

The second path is structural separation. You form a new entity — a special purpose vehicle, a new holding company branch, a clean legal structure outside the existing borrowing entity — and you acquire the next business there. This keeps the new deal out of the reach of your existing covenants, lets you construct a fresh capital stack without SBA restrictions, and gives you the flexibility to pursue seller-heavy or equity-heavy structures that wouldn't work inside the old framework.

The important nuance here is about guarantees. SBA loans don't just attach to the borrowing entity. They typically reach any owner with twenty percent or more. And sometimes, if you're trying to work around that threshold at nineteen or eighteen percent, the bank will look past the number to the intent. The guarantee often reaches through to the entities that borrower owns. So if you're thinking about using a subsidiary or a holding company that already sits inside the same ownership tree, get specific advice on whether that entity is already implicated in the existing guarantee structure. Don't assume it isn't.

What this means practically: the cleanest move for a buyer in Mark's situation is usually to form a new vehicle with a genuinely separate ownership structure — even if you remain the guarantor on the new debt personally — and use that as your acquisition platform going forward. The SBA-backed entity and the new entity can coexist. They can even be combined later in a refinancing transaction that recapitalizes everything under better terms. But they need to be operationally and legally distinct in the meantime.

One more thing worth stating directly. If the deal you did prevents you from doing future deals, you broke the platform. A roll-up strategy doesn't win by optimizing individual transactions. It wins by not breaking the platform. Repeatability, capital availability after each deal, integration capacity, and optionality for the next acquisition — those are the things a well-designed structure protects. If you didn't design for those from the start, the restructuring conversation you'll eventually have is considerably less enjoyable than the acquisition one.

How to Structure Tuck-Ins Without Killing Future Flexibility

This question came from Tristan, and it gets at something that doesn't come up often enough in deal conversations: the difference between a capital stack that survives integration and one that makes it harder.

Tuck-in acquisitions: absorbing a smaller business, a book of clients, a team, are a different animal from platform acquisitions. The purchase price is often lower. The integration timeline is compressed. And the risk profile is different, because you're bringing something directly into an existing operation rather than running it as a standalone.

The instinct a lot of buyers have is to reach for earn-outs. They're convenient. They let you bridge a valuation gap without writing a bigger check. They feel like they transfer performance risk back to the seller.

Peter Baldwin is not a fan, and he's not wrong about why.

Earn-outs get missed more often than they get hit. The structural reasons for this are predictable before the deal closes, which means using an earn-out without understanding those dynamics isn't creativity — it's avoidance. You are avoiding the hard conversation about what happens if the business doesn't perform, kicking it to a future negotiation that will be more adversarial than the one you're in now.

The harder conversation, the one earn-outs are designed to sidestep, is also the more valuable one. What does a smooth transition actually mean? Who is responsible for client retention? What happens if a key person leaves in the first six months? What does the seller actually control after close, and what do they not? Those questions need to be answered before the deal closes. The purchase agreement is both a marriage contract and a pre-nuptial, and the time to negotiate the pre-nuptial is before the wedding, not during the divorce.

When you do the work to have those conversations, you often find that a performance-linked preferred equity instrument does more of what both parties actually want than an earn-out does. The seller gets a stated claim value they can anchor to — a number they can point to and say this is what I'm owed. The buyer gets flexibility: payment mechanics that breathe with the business rather than run against it regardless of performance. And the incentives stay aligned, because both parties have structured the deferred consideration around the same variables they agreed matter most.

The other principle worth holding onto for tuck-ins is this: not all of the revenue you're acquiring carries the same risk. If you're absorbing a book of business where one client represents a disproportionate share, or where the relationship is owned personally by the seller, that portion of the deal should be treated differently in the structure. Different instrument, different terms, different vesting logic. Preferred equity instruments with multiple classes make that possible in a way that a simple seller note or earn-out doesn't.

And the last option, the one that doesn't get enough attention: if you're running an existing platform with SBA debt, your next tuck-in might be the acquisition that gives you the scale to refinance the whole thing. If you can source a deal large enough to attract a conventional lending partner, you may be able to recapitalize the original SBA loan into a cleaner structure with fewer covenants and more flexibility going forward. That doesn't make every tuck-in a stepping stone to a refi, but it's worth modeling whether the next deal can be sized to make that option available.

How Do You Get a Seller Comfortable with Creative Deal Structures?

This question came from Sam and Link, and in my experience, it's where more deals break down than anywhere else in the process.

The buyer has done the work. They understand the risk profile. They've designed a structure that reflects what the business is likely to actually deliver. And then they sit down across from a seller who hears "seller note" or "preferred equity" or "deferred consideration" and immediately wonders if they're being taken advantage of.

Here's what's creating that reaction, and it's important to name it directly.

Sellers have been coached by a market that rewards full cash at close. Investment bankers, business brokers, exit planning consultants — the majority of those advisors are financially incentivized for transactions, and for larger transactions at that. Their engagement letters are often tied to purchase price. Which means their advice is structurally biased toward inflating seller expectations and toward dismissing any buyer who doesn't lead with a full cash offer.

Charlie Munger said it better than either of us could: show me the incentive and I'll show you the decision. Tell me who paid for the valuation and I'll tell you its bias. This isn't cynicism. It's the mechanical reality of how advisory compensation creates advisory behavior.

What that means for you as a buyer is that you are frequently not competing with better offers. You are competing with the seller's advisor's narrative. And that narrative has told the seller that creative structures are either bottom-feeder tactics or signs that you're not a serious buyer.

The way to counter that isn't to argue. It's to educate.

You need to know the M&A market in your industry well enough to describe it back to the seller. What percentage of listed businesses in this category actually transact? What does the distribution of deal structures look like at this size range? What is the realistic buyer universe for this specific business, given its client concentration, founder dependency, revenue quality, and growth profile? When you can answer those questions credibly, you're not asking the seller to trust you. You're giving them a map of the actual landscape and letting them orient themselves within it.

Most sellers, the ones worth doing business with, will meet you there. A seller who is genuinely motivated and reasonably informed understands that their business's value is conditional on finding the right buyer, not the highest theoretical price. The market doesn't owe them a full cash exit. And the advisor who told them otherwise has a financial interest in that story that the seller hasn't fully examined.

Have grace for sellers who arrive with inflated expectations. Spend thirty or forty-five minutes teaching the market. And then let the math speak.

If a seller remains rigid after that conversation, if they cannot engage with the premise that performance uncertainty should shape how consideration is structured, that rigidity is itself diligence. A seller who pushes back hard on any instrument that ties their payment to the future performance of a business they've just told you is excellent is telling you something about how they'll behave as a reporting stakeholder post-close. The ones who won't have the hard conversation before the deal closes won't have the productive conversation when the business hits a rough quarter, either.

The practical recommendation: model the deal in front of them. Not in a deck. Not in a document you send over. Live, in the room, with their numbers. Show them what the payout looks like across multiple performance scenarios — base case, upside, downside. Show them the formula with illustrative calculations built into the document itself. When both parties have walked through those examples together, there's no room for a later conversation about what they didn't know. You've removed the ambiguity. What's left is whether they believe in the business enough to accept terms that reflect it.

When Does Conventional Bank Debt Actually Make Sense?

The framing that conventional bank debt is just "an SBA loan only tighter" is a little blunt, but it's not wrong. The practical answer to when bank debt makes sense is: when you have enough stability that you don't need flexibility, and enough scale that the bank will actually underwrite you.

That means consistent cash flow — not good months but genuine month-over-month durability. It means clean financials with a disciplined FP&A function: a real budget, a real forecast, a track record that shows the gap between your projection and your actuals is small and shrinking. It means revenue that isn't concentrated in a handful of clients or a single founder-owned relationship. And it means leadership depth — a team that can absorb the distraction of an integration without the whole business going sideways.

Banks do not lend against potential. They don't care about synergies you haven't captured yet. They don't fund cost savings that haven't materialized. They underwrite the business as it exists today, with a highly specific set of questions: how durable is this cash flow, how readable are these financials, how dependent is this business on people who might leave, and how concentrated is the revenue on risks that could disappear?

If you can't answer those questions persuasively with actual numbers and actual history, bank debt will either not be available or will come with covenants tight enough to negate its theoretical attractiveness.

The other thing worth understanding about bank debt is when it becomes a liability. Banks assume stability. Acquisitions and integrations create volatility. If your capital stack assumes the bank is flexible when the business hits its first rough patch, you've built the wrong assumption into the plan. Bank covenants don't flex because you had an unexpected client departure or a delayed close on a tuck-in. The payment is due. The covenant is the covenant.

This is why the SBA optimizes for closing and structure optimizes for outcome. Conventional bank debt sits in the same category as SBA on this dimension. Both are designed for predictability. Both penalize the buyer when the business doesn't behave predictably. The businesses you're acquiring have almost never behaved predictably.

Use bank debt when you've earned the right to it: when you have a real platform, a clean financial history, and enough breathing room that the rigidity of a fixed obligation isn't a risk. Don't use it because it looks cheaper on paper. The cost of flexibility is not always visible in the interest rate.

The Bottom Line for This Series

Three episodes, one through-line.

The capital stack is not a formality. It's not something you think about after you've found the deal. It is the risk management document for the acquisition. Every instrument in it is an answer to a specific question about who holds which risk, in what form, for how long, and under what conditions it gets resolved.

Earn-outs are an answer. Seller notes are an answer. Preferred equity instruments are an answer. Conventional bank debt is an answer. The SBA is an answer. None of them is always right. All of them have failure modes that become visible to buyers who haven't seen enough deals and that stay invisible to everyone else until it's too late.

What separates the buyers who keep closing deals from the ones who close one and stall is not access to capital. It's the willingness to design the capital stack to reflect the actual risk in the business they're buying — and to be honest about what that risk is before the deal closes, not after.

Structured deals require trust. Trust comes from clarity and alignment. Clarity comes from showing your math, running the scenarios in front of the seller, building the illustrative examples into the document. Alignment comes from both parties understanding not just what they're getting, but what happens if the business doesn't cooperate.

Do the math. Show them the model. Collaborate instead of negotiate.

The founders who do that, across the full range of instruments, without attachment to any single tool, are the ones who are still closing deals when everyone else is waiting for the conditions to be perfect.

They won't be.

Structure for the conditions you have. That's what this series was for.

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About

Peter Baldwin

Strategic CFO leading businesses through organizational transformations

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