is a straight-talk look at what actually happens behind the scenes of agency deals, the wins, the mistakes, and the decisions that determine whether a transaction creates value or chaos.
Peter Lang sits down with agency founders, buyers, operators, and deal experts to unpack real stories and hard-earned lessons on acquisitions, roll-ups, integration, and exits, so you can make smarter moves, avoid costly pitfalls, and build a more valuable agency with real optionality.
David Rodnitzky sold 3Q Digital to a public strategic, bought it back with a $10M personally guaranteed loan, sold it to private equity, then merged it into DEPT. He explains what each buyer taught him, why one bidder beats none, and what an agency needs to get bought in the AI era.
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