is a straight-talk look at what actually happens behind the scenes of agency deals, the wins, the mistakes, and the decisions that determine whether a transaction creates value or chaos.
Peter Lang sits down with agency founders, buyers, operators, and deal experts to unpack real stories and hard-earned lessons on acquisitions, roll-ups, integration, and exits, so you can make smarter moves, avoid costly pitfalls, and build a more valuable agency with real optionality.
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Aaron Gaeir has sold businesses to Lamar, Clear Channel, Cigna and Talon Outdoor. He explains why every decision he makes is measured against enterprise value, and why culture is the asset buyers actually pay for.
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