is a straight-talk look at what actually happens behind the scenes of agency deals, the wins, the mistakes, and the decisions that determine whether a transaction creates value or chaos.
Peter Lang sits down with agency founders, buyers, operators, and deal experts to unpack real stories and hard-earned lessons on acquisitions, roll-ups, integration, and exits, so you can make smarter moves, avoid costly pitfalls, and build a more valuable agency with real optionality.
Steve Guberman bought his first agency with zero cash down, on a straight commission plan. A decade later, he sold it and became an M&A advisor.
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