is a straight-talk look at what actually happens behind the scenes of agency deals, the wins, the mistakes, and the decisions that determine whether a transaction creates value or chaos.
Peter Lang sits down with agency founders, buyers, operators, and deal experts to unpack real stories and hard-earned lessons on acquisitions, roll-ups, integration, and exits, so you can make smarter moves, avoid costly pitfalls, and build a more valuable agency with real optionality.
Peter and Tom discuss why culture and talent deserve as much diligence as the financials, how founder dependency creates acquisition risk, why growth protects autonomy after a sale, and what buyers must understand before attempting to integrate two very different organizations.
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