
How David, Eddie, and Phil Turned a Struggling Agency into a Productized Design Business and Sold It in Two Years
Unfold was a traditional digital agency with 30 employees, a shrinking lead funnel, and too much overhead. Rather than wind it down quietly, one creative director had a different idea: productize the design services, spin out a joint venture, and build something worth selling. Jam went from zero to profitable in seven days. Two years later, David, Eddie, and Phil sold it to Napkin—a company that had done it before and knew exactly how to scale what they'd built.