We help agency owners become investors.
We are the leading source for agency owners who want to scale through acquisition, prepare for a successful exit, or build a portfolio of companies.
What is Digital Agency Business (DAB)?
Education
Frameworks, courses, and in-person events that teach you how to find, evaluate, and close agency acquisitions with confidence.
Learn more
Advisory
One-on-one guidance from certified M&A and Exit advisors who have built, bought, and sold agencies themselves.
Learn more
Community
A vetted network of agency operators actively pursuing M&A strategies, sharing deals, and accelerating together.
Learn more
Meet Peter
If you’re an agency owner (or services business operator) who wants real growth, real durability, and real optionality, you’re in the right place.
I’m Peter Lang. I buy, build, and advise agency + services businesses through Lang Acquisitions (my personal investment vehicle), and I teach founders how to scale and exit through Digital Agency Business (DAB).
I’m not here to talk about theory. I’m here to talk about what actually works when money is on the line.
I’m Peter Lang. I buy, build, and advise agency + services businesses through Lang Acquisitions (my personal investment vehicle), and I teach founders how to scale and exit through Digital Agency Business (DAB).
I’m not here to talk about theory. I’m here to talk about what actually works when money is on the line.
Connect on Linkedin
Upcoming Events
Scottsdale
Scottsdale M&A & Exit Lab
February 27, 2026
Join a 15‑seat intensive in Scottsdale to benchmark your agency’s exit value and design a growth‑by‑acquisition roadmap.
View Details
Boston
Boston M&A Bootcamp
April 30-May 1, 2026
Two-day intensive on creative deal structures, financing options, and closing your first acquisition.
View Details
Austin
Austin M&A & Exit Lab
June 12, 2026
Join a 15‑seat intensive in Austin to benchmark your agency’s exit value and design a growth‑by‑acquisition roadmap.
View Details
View All Events
Who We Serve
$1M–$5M Agencies
Looking to break through the ceiling and scale faster through strategic acquisitions.
$5M–$10M Agencies
Building a programmatic M&A engine for geometric growth or portfolio expansion, then preparing for institutional investment or a successful exit.
$10M+ Preparing to Sell
Building a programmatic M&A engine and optimizing operations, expanding earnings multiples, and positioning for a premium exit.
TRUSTED BY LEADING AGENCIES
Ready to scale strategically?
See how you can work with us to accelerate your agency's growth.
Explore Programs
The #1 source for agency owners scaling through M&A.
Join the Community