is a straight-talk look at what actually happens behind the scenes of agency deals, the wins, the mistakes, and the decisions that determine whether a transaction creates value or chaos.
Peter Lang sits down with agency founders, buyers, operators, and deal experts to unpack real stories and hard-earned lessons on acquisitions, roll-ups, integration, and exits, so you can make smarter moves, avoid costly pitfalls, and build a more valuable agency with real optionality.
Independent appraiser Mark Ahern of AMP Business Valuations explains the difference between price and value, why free valuations and AI estimates mislead owners, and what agency buyers should question before they sign an LOI.
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