Boston

April 30-May 1, 2026

Boston M&A Bootcamp

A small-room, action-first bootcamp for agency owners who want to grow through acquisitions. You’ll build your acquisition pipeline, learn how to evaluate deals like an owner, and leave with an LOI-ready process you can run repeatedly.

Reserve Your Seat

Date

April 30-May 1, 2026

Location

Boston

Investment

$3500

Seats

17 Remaining

Who This Bootcamp is For

Agency owners who are done “learning M&A” and are ready to build a repeatable acquisition machine (pipeline → evaluation → LOI)

Buyers who need more time to apply the process in-room—not another conference or theory-heavy workshop

Anyone who wants the HoldCo Realization: your agency is an asset, and acquisitions are how you diversify and scale

Owners who want to learn commercial pre-diligence (the part you can’t outsource to lawyers/accountants)

Buyers who need a framework to kill bad deals fast (before deal-love and sunk cost take over)

Agency leaders who want to structure offers with confidence and downside protection (terms are a function of risk)

What You'll Learn

The HoldCo Realization

Stop operating one agency. Start owning a portfolio. Learn the mindset shift that turns your agency into an asset and acquisitions into a growth engine.

Build Your Deal Pipeline (Fast)

Use simple, repeatable sourcing methods (including the “Google Maps” exercise) to generate real targets and start conversations immediately.

Buy Box Clarity (Built from Volume)

Most buyers get paralyzed trying to perfect criteria too early. You’ll learn how to reverse-engineer your buy box from real conversations and real deals.

Commercial Pre-Diligence (The Unfair Advantage)

This is the part most buyers miss, and the part you can’t outsource. Learn how to “read the tea leaves,” identify risk, and pressure test a deal before you fall in love.

Valuation + Terms Are a Function of Risk

Purchase price and terms aren’t “market comps.” They’re risk decisions. You’ll learn how to structure offers that protect cash flow and increase odds of success.

LOI → Diligence → Integration (What Happens Next)

Leave with a clear post-LOI roadmap: diligence plan, the right team, and an integration approach that prevents the most common failure point.

2-Day Bootcamp Agenda

Day 1 – Thursday, April 30

Day 1 — Find → Evaluate → Value → LOI
‍

Outcome: you leave Day 1 LOI-ready with a pipeline you can run repeatedly.

‍

HoldCo Realization (make it real):

Build your target universe: create a list fast (and correctly)
‍

Outreach that actually starts conversations: scripts + positioning + follow-up cadence
‍

Commercial pre-diligence: what to look for before you waste months
‍

“Try to Kill the Deal” workshop: learn the kill criteria that saves you from deal-love
‍

Valuation + deal structure fundamentals: price + terms tied to risk
‍

LOI essentials: what matters, what doesn’t, and how to avoid rookie mistakes

‍

Day 2 – Friday, May 1

Day 2 — Post-LOI: Diligence → Integration → Close Readiness
‍

Outcome: you leave with a post-LOI execution plan so you don’t stall after the LOI.

‍

What happens after LOI (the real timeline): diligence workflow, cadence, milestones
‍

Build the “A-Team”: internal acquisition team + external pros (and who does what)
‍

Diligence call practice: questions, sequencing, and how to verify reality vs. marketing
‍

Integration planning (before close): Day 1/30/90 integration map, roles, and priorities
‍

Funding / capital stack thinking: how buyers use other people’s money (and what to avoid)
‍

Your next 90 days: a simple plan to keep momentum and convert conversations into deals

‍

What You'll Leave With

A live pipeline you started in the room (targets, outreach sent, tracking system in place)

Commercial Pre-Diligence Toolkit (risk lens + kill criteria + evaluation structure)

LOI Blueprint + structure guardrails (how to think about price, terms, and downside protection)

Post-LOI execution plan (diligence map, integration priorities, team roles, and next steps)

Your M&A Instructor

Peter Lang

Founder, Digital Agency Business

Peter Lang has spent 15+ years buying, selling, and advising on deals in the agency and business services space. He built a multi-acquisition roll-up early in his career, has completed and advised on 20+ transactions, and teaches a repeatable M&A methodology designed specifically for service-based agencies.

He created DAB to give agency owners the roadmap, the community, and the standards to build sellable agencies—and choose their exit on their terms.

What Past Event Attendees Say

"I've done acquisitions, invested in searchers, raised a fund, etc., but this was the most valuable single-day professional development experience on M&A I've ever had.
Most people share 101-level stuff; Peter was selective in who he had in the room, allowing him to go straight into 202 and 303-level advanced material. Check out his stuff, he's the real deal." — Grant Hensel, Founder, Nonprofit Megaphone

"After attending the lab and receiving a playbook, I feel very differently. It was a mindset shift I had to go through, moving from operator to owner. After talking to people like James Kwon, Tristan Pelligrino, Mark Homer, Corey Quinn, and many other very honest and open people in the room, they've changed my mind that growing through M&A's is an excellent way to: Bolt on talent, revenue, diversity in products, and more security and opportunities for my team. Great event! Worth every penny."

— Matthew Hunt, Founder of Demandii.com

"Peter is an unbelievable individual and is in the top 3% of the smartest people I have ever met. He's incredibly skilled in the category of M&A for agencies and service-based businesses. An incredible benefit of being a part of this community is the incredible brain trust that's formed from really smart people around the table. Peter attracts really smart, amazing people who are running agencies and doing acquisitions. It's absolutely not as competitive as trying to sell agency services. We're talking about strategies and deal flow together."

— James Kwon, Founder and CEO of Figment's Digital Creative

"I came in working on active deals and left with nonstop insights on structuring them for a better outcome. The sourcing framework alone changed my pace—I can now go outbound and get the right owners to raise their hand. This Lab expanded my thinking: one deal a year is too small. I’m targeting one per quarter and I can see the path to get there.”

— Kevin Wilke, Founder of Proven Marketing Solutions

The Location - Boston

The Venue

The Library at Convene One Boston Place. Convene One Boston Place is located in the tallest building in the Boston Financial District.

Getting There

201 Washington Street, Boston, MA 02108

Convene at One Boston Place is located on Court Street in the downtown financial district. It is about a 15-minute drive from Boston Logan International Airport.

‍

Frequently Asked Questions

What's included in the $3500 investment?

Full two-day event, catered meals, all templates and frameworks, 30 days of post-event advisor access, and lifetime access to the DAB Deal Flow network.

Do I need prior M&A experience?

No. The lab is designed for first-time buyers. We start with fundamentals and build to advanced tactics.

Can I bring a business partner?

Yes, second seat 50 % off.

Do I need to have a deal in progress to attend?

No. If you have a live opportunity, you’ll get sharper faster. If you don’t, you’ll build pipeline in the room and leave with a clear path to generate real conversations immediately.

Who is this bootcamp for?

Agency owners (and leadership teams) who want to grow through acquisitions and are ready to build a repeatable process, whether you’re preparing for your first deal or tightening your approach after early conversations.

Investment

$3500

2 full days, in-person, workshop-driven instruction

Templates + frameworks used to run real acquisitions

Small room by design (more feedback, more execution)

Meals and refreshments during the day

Reserve Your Seat Now

Seats: