A LIVE 90-MINUTE WORKSHOP · WEDNESDAY, JULY 22 · 10 AM CENTRAL
Where Off-Market Agency Deals
are Hiding
Stop waiting for deals. Start hunting them.
The best agency deals never go to market. No listing, no bidding war, no broker. Just a tired founder who hasn't told the world yet. This workshop shows you the channels that surface those deals
before anyone else knows they exist.
Reserve My Seat → $99before anyone else knows they exist.
WHY THIS WORKSHOP EXISTS
Sellers are quietly deciding you can't afford them.
Most buyers open a listing site and start scrolling. The operators who actually close deals are doing something else entirely. They are hunting in channels that never show up in a search bar, and they have been doing it patiently, on a calendar, for months before a deal ever surfaces.
That is what off-market sourcing is. And it is a skill, not luck.
That is what off-market sourcing is. And it is a skill, not luck.
The listed deals are the crowded ones. When a deal is on the market, you are competing with twenty other buyers, private equity firms, and search funds. The price already reflects that competition. The arbitrage is gone before you arrive. Off-market, it is usually just you and the owner.
You are confusing "being open to deals" with sourcing. Being open means waiting for something to land. Sourcing goes hunting: building target lists, sending direct outreach, following up with owners who are not ready yet. One is passive. One builds a pipeline you control.
You have not put enough volume into the top of the funnel. When owners tell me M&A is not working, I ask to see their list. It is seven companies. They talked to two. That is not a failure of M&A. That is a failure of probability math.
You do not know where the quiet deals live. The best deals never make it anywhere public. A CPA quietly brings one to a buyer they trust. A tired founder you met at a conference three years running finally decides it is time. You cannot find what you do not know to look for.
What you'll leave with
01
The funnel math that makes sourcing predictable
The 100-20-5-3-1 baseline drawn from thousands of interactions: 100 targets to get 20 conversations, 5 deep dives, 3 offers, 1 closed deal. Once you know the ratio, you know exactly how much volume one deal requires, and you stop being surprised by "no."
02
Direct outreach, the sniper approach
The channel that produces the proprietary deals no one else is bidding on. How to reach an owner directly, operator to operator, and open a conversation with someone who has not admitted to the world they are done.
03
The Sniper List, built the right way
How to assemble 50 to 100 agencies that fit your Buy Box using Sales Navigator, Apollo, and BuiltWith, so your outreach is targeted instead of spray-and-pray
04
The First Responders most buyers ignore
Why your CPA, your lawyer, and your financial planner are the highest-yield, most overlooked source of deals. They know which owners are burning out, getting divorced, or splitting with a partner before anyone else does. Plus the exact email that turns them into a referral engine.
WHO THIS IS FOR
Built for buyers done waiting for a deal to appear.
Your list is too short. You've talked to a handful of owners, got a no or two, and concluded M&A doesn't work. It's a volume problem, not a strategy problem.
You only know the crowded channels. Every deal you've looked at was already for sale, already competitive, already priced. You want the ones no one else is bidding on.
You're relying on luck. You're "keeping your ears open" and hoping a deal lands. You want a pipeline you actually control.
You're ready to hunt your first or your fifth. Whether this is deal one or deal five, sourcing is the layer underneath every acquisition you'll ever do.
A working session with Peter Lang
Your Programmatic M&A Guide
This is a working session, not a lecture. Peter walks through the material the way he teaches it inside the community, with real examples from deals he has sourced and closed.
The sniper approach. How to find owners who fit your criteria but aren't for sale, build the list, and reach out as a peer instead of a predator.
The warm network. Turning the professionals already in your orbit into a steady source of deals no one else hears about.
The overlooked channels. Conferences worked correctly, and the corporate divestitures most buyers never think to watch for.
The hunt, systematized. How to build a repeatable sourcing engine: list building, enrichment, outreach rhythm, and the KPIs that tell you it is working, so you stop hoping for deals and start manufacturing them.
The sniper approach. How to find owners who fit your criteria but aren't for sale, build the list, and reach out as a peer instead of a predator.
The warm network. Turning the professionals already in your orbit into a steady source of deals no one else hears about.
The overlooked channels. Conferences worked correctly, and the corporate divestitures most buyers never think to watch for.
The hunt, systematized. How to build a repeatable sourcing engine: list building, enrichment, outreach rhythm, and the KPIs that tell you it is working, so you stop hoping for deals and start manufacturing them.
The deal is out there.
It is waiting for you to find it.
Stop waiting for a deal to appear. Learn the channels that surface off-market agencies, and the weekly calendar that keeps your pipeline full.
Ninety minutes, live with Peter.
Register for the Live Workshop
Ninety minutes, live with Peter.
Register for the Live Workshop
Live on Wednesday, July 22 at 10 AM Central · Recording included