A LIVE 90-MINUTE WORKSHOP · WEDNESDAY, JULY 8 · 10 AM CENTRAL

How to Position Yourself as a Credible Buyer Workshop

Targeting sellers ranging from 200k-3M EBITDA

Your acquisition strategy has grown. Your public buyer story hasn't. This workshop closes the gap, so the next seller who looks you up sees a buyer who can actually close.

Reserve My Seat → $99

WHY THIS WORKSHOP EXISTS

Sellers are quietly deciding you can't afford them.

I was reviewing a buyer/seller call for a company I advise. The seller said one thing that stuck with me: "Based on what I saw publicly, I wasn't sure you could afford us." That single sentence is why this workshop exists. Here's the gap it exposes.

They screen you before you ever talk. Sellers and their advisors look you up first. If your LinkedIn, website, and buy box say "small buyer," you've lost credibility before the first call.

They're asking a bigger question than fit. It isn't only "do I fit your buy box." It's "can this buyer actually afford us, lead the process, and get this done." You have to answer the second one.

Your public story is stuck in your last chapter. Most buyers upgrade their targets but never upgrade their positioning. That mismatch is exactly what a seller's advisor flags.

Credibility is communicated, not claimed. There's a way to signal capital credibility without overpromising, and to describe a bigger deal thesis without sounding scattered. It's a skill, and it's teachable.

You leave with something you can use tomorrow. A cleaner buyer positioning statement for your outreach, seller calls, LinkedIn, website, and investor conversations.

What you'll leave with

01

A credibility read

See your buyer story the way a seller and their advisor see it, and spot exactly where it undersells you.

02

The signals that matter

The credibility signals sellers screen for: your buy box, capital story, acquisition thesis, public positioning, and why their company matters to your strategy.

03

The positioning language

How to communicate tuck-in vs. platform acquisitions, capital credibility without overpromising, and a larger thesis that sounds focused instead of scattered.

04

Your positioning statement

A cleaner buyer positioning statement you can use in outreach, on seller calls, on LinkedIn, on your website, or in investor conversations.

Reserve My Seat → $99

WHO THIS IS FOR

Built for buyers ready to be taken seriously.

You've outgrown your positioning. Your targets got bigger, but your LinkedIn, website, and outreach still read like your early deals.

You're getting quiet no's. Sellers pass or go cold and you're not sure why. Often it's a credibility gap you can't see.

You're pursuing platform or larger tuck-in deals. The stakes are higher, and so is the scrutiny on whether you can actually close.

You're raising or deploying capital. You need investors and sellers alike to believe the story you're telling about what you buy and why.

A working session with Peter Lang

Reserve My Seat → $99

Your Programmatic M&A Guide

Peter advises buyers and sellers through live deals and has closed acquisitions across the range this workshop covers. He's seen the credibility gap from both sides of the table, what makes a seller lean in, and what makes them quietly doubt you. This is the field-tested version, not the textbook one.

WHY

Why credibility decides deals before they start, with a real buyer/seller call as the case.

WHAT

The five signals sellers screen for, and where most buyers come up short.

HOW

You rewrite your buyer positioning live, applied to the deals you're actually chasing.

NOW

Your next steps, plus a live review for those who attend.