Dallas
Nov 4-6, 2026
Dallas Agency M&A Liftoff
The flagship M&A conference for agency owners who want to grow by acquiring—not just grinding.
Date
Nov 4-6, 2026
Location
Dallas
Investment
$897 - $7,500
Seats
200
Who Agency M&A Liftoff Is For
An agency owner who wants to buy competitors or acquire new capabilities
An operator who’s ready to think like an investor
Curious about acquisitions but unsure where to start—or what “good” actually looks like
Interested in funding options (SBA, private lending, investors, creative structures) without wasting months chasing the wrong path
A agency owner preparing your agency to become a platform (or be acquired)
Ready to take action (not just learn theory)
What You'll Learn
Acquisition Criteria
what to buy, what to avoid, and why most buyers get this wrong
Target Verification
how to confirm quality fast (before you burn time)
Acquisition Strategy
how to build a repeatable approach (not one-off luck)
Preliminary Diligence
how to pressure-test the deal early (“try to kill it” mindset)
Funding the Deal
SBA, private capital, investors, seller financing, creative structures
Full Diligence + Close
where deals actually break, and how to prevent it
Agenda Overview
Day 0 — Wednesday, Nov 4
Headline: Arrival + Welcome Dinner
- Check in
- Welcome Dinner
- Early networking, curated introductions, and welcome dinner
Day 1 — Thursday, Nov 5
- Opening + event kickoff
- The Lang Acquisition System + how to think like an owner
- M&A Front Lines Case Studies + Q&A
- Funding Panel: how deals actually get funded (SBA, private, investor, creative)
- Networking blocks + structured connection time
- Live Agency, Acquisitions + Exists Interview
- VIP Dinner
Day 2 — Friday, Nov 6
- AI & M&A: where AI actually changes deal velocity and risk detection
- Legal / tax session: how to avoid expensive mistakes at close
- Integration + value creation: keeping clients, retaining talent, compounding results
- Closing session: your next moves and how to build momentum post-event
- Breakfast + lunch included
What You'll Leave With
Curated access to supporting resources referenced during sessions (via QR / attendee portal)
A “big picture” M&A map you can take back to your team
A printed Liftoff Workbook designed to keep you engaged
Your M&A Instructor
Peter Lang
Founder, Digital Agency Business
Peter Lang has spent 15+ years buying, selling, and advising on deals in the agency and business services space. He built a multi-acquisition roll-up early in his career, has completed and advised on 20+ transactions, and teaches a repeatable M&A methodology designed specifically for service-based agencies.
He created DAB to give agency owners the roadmap, the community, and the standards to build sellable agencies—and choose their exit on their terms.
Built for Founders Just Like You
"I've done acquisitions, invested in searchers, raised a fund, etc., but this was the most valuable single-day professional development experience on M&A I've ever had.
Most people share 101-level stuff; Peter was selective in who he had in the room, allowing him to go straight into 202 and 303-level advanced material. Check out his stuff, he's the real deal." — Grant Hensel, Founder, Nonprofit Megaphone
Most people share 101-level stuff; Peter was selective in who he had in the room, allowing him to go straight into 202 and 303-level advanced material. Check out his stuff, he's the real deal." — Grant Hensel, Founder, Nonprofit Megaphone
"After attending the lab and receiving a playbook, I feel very differently. It was a mindset shift I had to go through, moving from operator to owner. After talking to people like James Kwon, Tristan Pelligrino, Mark Homer, Corey Quinn, and many other very honest and open people in the room, they've changed my mind that growing through M&A's is an excellent way to: Bolt on talent, revenue, diversity in products, and more security and opportunities for my team. Great event! Worth every penny."
— Matthew Hunt, Founder of Demandii.com
"Peter is an unbelievable individual and is in the top 3% of the smartest people I have ever met. He's incredibly skilled in the category of M&A for agencies and service-based businesses. An incredible benefit of being a part of this community is the incredible brain trust that's formed from really smart people around the table. Peter attracts really smart, amazing people who are running agencies and doing acquisitions. It's absolutely not as competitive as trying to sell agency services. We're talking about strategies and deal flow together."
— James Kwon, Founder and CEO of Figment's Digital Creative
"I came in working on active deals and left with nonstop insights on structuring them for a better outcome. The sourcing framework alone changed my pace—I can now go outbound and get the right owners to raise their hand. This Lab expanded my thinking: one deal a year is too small. I’m targeting one per quarter and I can see the path to get there.”
— Kevin Wilke, Founder of Proven Marketing Solutions
The Location - The Thompson, Dallas
The Venue
Liftoff will be hosted at Thompson Dallas inside The National Ballroom—a premier downtown ballroom with panoramic city views and a flexible layout built for a high-end, immersive conference experience.VIP Dinner Location: Little Daisy + Patio (on-site at Thompson Dallas) — an elevated dinner experience with an outdoor patio setting for a proper first-night “room chemistry” kickoff.
Getting There
205 North Akard Street, Dallas, TX 75201
The closest airport to Thompson Dallas is Dallas Love Field (DAL) at roughly ~6 miles. DFW International Airport (DFW) is also a convenient option at roughly ~22 miles.
Frequently Asked Questions
Is this for beginners or experienced buyers?
Both. If you’re new, you’ll get the full map. If you’re experienced, you’ll sharpen criteria, funding, diligence, and integration decisions with real examples.
Is this just theory?
No. Liftoff is built around real deal stories, real funding paths, and what actually breaks transactions.
What’s included with my ticket?
Conference access, workbook, attendee resources, and breakfast + lunch on main conference days.
Will this help if I’m thinking about selling instead of buying?
Yes. The fastest way to increase enterprise value is to understand what buyers pay for, and how they underwrite risk. Liftoff teaches the acquisition lens (criteria, diligence, integration), which is the same lens that determines what your agency is worth and how “sellable” it is.
What should I have in place before I attend?
You don’t need a deal in motion. If you come with a clear picture of your current agency size, margins, and client concentration, you’ll get more out of it, but Liftoff is built to meet you whether you’re exploring your first acquisition or tightening your process for the next one.
Investment
$897 - $7,500
Two days of M&A strategy + execution for agency owners
Printed Liftoff Workbook + implementation prompts
Access to templates + resources referenced during the event
Welcome dinner + breakfast + lunch included
Reserve Your Seat Now
Seats:
200
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