Steve Guberman

Agency Growth Coach and M&A Advisor

Empowering agency owners to build sellable, sustainable, and strategic businesses — without burnout.

About Steve

Steve Guberman is the founder of Agency Outsight, where he helps agency owners build the business of their dreams—with clarity, purpose, and profit. A former agency founder who successfully exited his own firm, Steve brings a rare perspective shaped by both building through acquisition and selling an agency.

Today, he works with creative, marketing, and digital agency leaders navigating growth, positioning, and the complex decisions that come with scaling—or preparing for an eventual exit. Drawing on his experience as a coach and M&A advisor, Steve helps owners understand what truly drives long-term value, both financially and personally.

As the host of the Agency Bytes podcast, Steve shares real-world stories and insights from top agency leaders, helping others grow with intention, avoid common pitfalls, and build agencies worth owning—and worth selling.

Specialties

Roll-up Strategy

Agency Scaling

Strategic Partnerships

Exit Preparation

Creative Agencies

Design Firms

DTC Marketing

Post-Acquisition Integration

Roll-up Strategy

SBA Financing

Creative Deal Structures

Exit Preparation

Creative Agencies

Design Firms

DTC Marketing

Post-Acquisition Integration

Who Steve Works Best With

Agency owners doing $750K–$20M

Founders who want operational clarity

Owners ready to strengthen positioning for growth & sale

Founders looking for accountability and are open to taking direction

How We Can Work Together

1:1 Advisory

Ongoing board-level guidance through your M&A journey. Weekly calls, live deal reviews, and direct access to Steve for structure, risk, and negotiation.

$180,00K/year

M&A Mastery Course

Get the full course and the guidance to apply it. You’ll move through the curriculum with structured check-ins, live support calls, and direct help connecting the dots so you don’t get stuck in “information mode.”

$9,700

M&A Mastermind

Weekly accountability + a room of serious agency owners working toward the same goal: buying businesses and building a holdco. You’ll get ongoing guidance, peer feedback, and consistent execution pressure.

$55,000/year

What Clients Say

"I've struggled to find coaches that know the agency world and agency challenges, and Steve and the Sounding Board group have been fantastic. It is truly a community that welcomes you, knows what you're experiencing, and can help you make decisions that better your business."

— John Himics, First Ascent Design

"Steve's insights, combined with his genuine eagerness to share and learn, have been nothing short of transformative. Engaging with him and absorbing his expertise on agency operations has truly catalyzed my perspective on running Grayson Sky. I highly recommend any interaction with him – it's a chance to evolve, inspire, and be inspired."

— Peter Mastrogiacomo, Grayson Sky
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“Steve really brought out the feeling of confidence as business owners. We now have the ability to feel something in our gut and rather than waiting to act, we respond right away. This is making us move at a quicker pace than ever before and is something that we truly value.”

– Matt Dean, Dean&Co.

FAQ

How is your advisory different from other advisors?

My perspective comes from having built and exited an agency myself, combined with ongoing work as a coach and M&A advisor. That means I don’t just focus on short-term growth tactics—I help owners make decisions that increase long-term value, reduce risk, and align the business with their personal goals. It’s strategic, practical, and grounded in real agency experience.

Do you only work with agencies planning to sell?

Not at all. While many clients eventually consider an exit, most start working with me to gain clarity, improve profitability, or reduce the day-to-day chaos of agency ownership. The reality is that building an agency that’s sellable also makes it more enjoyable, sustainable, and resilient—whether or not you ever choose to sell.

How do I know if working with you is the right fit?

The first step is a conversation. We’ll talk about where your agency is today, what you’re trying to build, and whether my approach aligns with what you need. If it’s not a fit, I’ll tell you—and, when possible, point you toward resources or connections that may be better suited.

What size agencies do you work with?

I primarily work with established creative, marketing, digital, and PR agencies generating between $750K and $20M in annual revenue. That said, size alone isn’t the deciding factor. The best fit is an owner who’s ready to think strategically, make meaningful changes, and commit to building a stronger, more valuable business—whether that’s through growth, simplification, or preparing for an eventual exit.

Ready to work together?

Apply below and we'll schedule a discovery call to discuss your goals.

Apply to Work With Steve

Apply to work with Steve