Peter Lang
Founder & M&A Expert
Creator of the Lang Acquisition methodology. Helping agency owners buy, grow, and exit for 15+ years.
Apply to Work With PeterAbout Peter
I’m Peter Lang. I buy and build businesses through Lang Acquisitions (my personal investment vehicle), and I teach founders how to scale and exit through Digital Agency Business (DAB).
My proprietary programmatic M&A methodology has helped hundreds of agency owners navigate the complex world of acquisitions, whether they're buying their first agency, building an M&A program within their company, or preparing for a life-changing exit.
I am passionate about making M&A accessible to agency owners who've been told the game is only for big players. Through DAB, he's built a community and system that proves otherwise.
My proprietary programmatic M&A methodology has helped hundreds of agency owners navigate the complex world of acquisitions, whether they're buying their first agency, building an M&A program within their company, or preparing for a life-changing exit.
I am passionate about making M&A accessible to agency owners who've been told the game is only for big players. Through DAB, he's built a community and system that proves otherwise.
20+ personal agency acquisitions and exits
Created the Lang programmatic M&A methodology
Hundreds of agency owners trained
Board advisor to former mentees running active rollups
Specialties
M&A Strategy
Exit Planning
Deal Structuring
Agency Valuations
Seller Financing
PE Positioning
Roll-up Strategy
Leadership Transition
M&A Strategy
Exit Planning
Deal Structuring
Agency Valuations
Seller Financing
PE Positioning
Roll-up Strategy
Leadership Transition
Who Peter Works Best With
Agency owners doing $3M–$50M looking to grow through acquisition
Founders preparing for an exit in the next 1–5 years
First-time buyers ready to close their first deal
Serial acquirers building portfolio companies
Those wanting direct access to the Lang programmatic M&A methodology creator
How We Can Work Together
Strategic Advisory
High-touch, ongoing guidance through your M&A journey. Weekly calls, deal reviews, and direct access to Peter.
$500K per year
Deal Review
Deep-dive analysis of a specific acquisition target or deal structure you're considering.
$18,000 per deal
Exit Planning
6-month engagement to optimize your agency for maximum valuation and buyer appeal.
$200K engagement
Client Wins
Minority Buy-In (Platform Anchor)
$4.1M enterprise value • 49% stake acquired
Advised a buyer through LOI-to-close on a minority recap that created an anchor asset and a clear path to add-on acquisitions.
First Acquisition (Repeatable Playbook)
$1.5M acquisition, $50K down
Helped a founder execute their first deal with a buyer-grade structure and a simple integration plan designed to retain clients and stabilize EBITDA.
Premium Exit
9x EBITDA multiple • closed 30 days after LOI
Guided an agency founder through the final negotiation + close with a PE-backed strategic—protecting terms and compressing timeline.
What Clients Say
"I listened to your course, Peter. Thank you for putting together such a great step-by-step guide of like, do this, and then this, and then this. I literally just did what you told me. Your advice made all the difference in getting me through those first calls and ultimately closing my first acquisition.”
— Garrett McClure, Investor, Partner in Born & Bred
“Peter Lang gave me paradigm-shifting advice: start with the end in mind and talk to buyers to understand the market. One of those conversations led to a strategic buyer offering far more than I expected. We signed an LOI and closed the deal quickly. With this exit, I now have the capital to acquire more agencies for a new HoldCo, and Peter’s guidance played a key role in making this happen.”
—Mark Homer, Exited Owner GNGF, Investor
"Having direct access to someone who's done 8 deals himself is invaluable. Peter doesn't just teach—he does."
— Chris P., Portfolio Builder
"DAB and Peter gave me the confidence and framework to make my first acquisition. Now I'm on my third."
— Amanda K., Serial Acquirer
FAQ
How is working with Peter different from other advisors?
When you work with Peter, you get direct, hands-on guidance from LOI through close, plus Peter’s personal deal judgment on structure, risk, and negotiation. When you work with a DAB M&A certified advisor, you’re getting a specialist who uses the same framework and templates, with access to Peter’s collective playbook and escalation when needed. Both paths are execution-focused, the difference is proximity to Peter’s time and decision-making.
What size agencies do you work with?
Typically $1M–$50M in revenue. Both buyers and sellers across this range.
How do I get started?
Apply below. We'll schedule a discovery call to understand your goals and determine if we're a good fit.
Do you help with deal sourcing?
Yes. Peter has an extensive network and can facilitate introductions to off-market opportunities.
Ready to work together?
Apply below and we'll schedule a discovery call to discuss your goals.
Apply to Work With Peter
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