Peter Lang

Founder & M&A Expert

Creator of the Lang Acquisition methodology. Helping agency owners buy, grow, and exit for 15+ years.
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About Peter

I’m Peter Lang. I buy and build businesses through Lang Acquisitions (my personal investment vehicle), and I teach founders how to scale and exit through Digital Agency Business (DAB).

My proprietary programmatic M&A methodology has helped hundreds of agency owners navigate the complex world of acquisitions, whether they're buying their first agency, building an M&A program within their company, or preparing for a life-changing exit.

I am passionate about making M&A accessible to agency owners who've been told the game is only for big players. Through DAB, he's built a community and system that proves otherwise.
20+ personal agency acquisitions and exits
Created the Lang programmatic M&A methodology
Hundreds of agency owners trained
Board advisor to former mentees running active rollups

Specialties

M&A Strategy
Exit Planning
Deal Structuring
Agency Valuations
Seller Financing
PE Positioning
Roll-up Strategy
Leadership Transition
M&A Strategy
Exit Planning
Deal Structuring
Agency Valuations
Seller Financing
PE Positioning
Roll-up Strategy
Leadership Transition

Who Peter Works Best With

Agency owners doing $3M–$50M looking to grow through acquisition
Founders preparing for an exit in the next 1–5 years
First-time buyers ready to close their first deal
Serial acquirers building portfolio companies
Those wanting direct access to the Lang programmatic M&A methodology creator

How You Can Work With Peter

Strategic Advisory

Ongoing board-level guidance through your M&A journey. Weekly calls, live deal reviews, and direct access to Peter for structure, risk, and negotiation.
$500K per year

Opportunity to LOI

Have a live acquisition lead? Work directly with Peter to move it from the first conversation to LOI.
$18,000 per deal

Exit Planning

A 6-month engagement to increase valuation and buyer demand, tighten financials, strengthen operations, and position the business for a premium exit.
$200K engagement

Client Wins

Minority Buy-In (Platform Anchor)

$4.1M enterprise value • 49% stake acquired
Advised a buyer through LOI-to-close on a minority recap that created an anchor asset and a clear path to add-on acquisitions.

First Acquisition (Repeatable Playbook)

$1.5M acquisition, $50K down
Helped a founder execute their first deal with a buyer-grade structure and a simple integration plan designed to retain clients and stabilize EBITDA.

Premium Exit

9x EBITDA multiple • closed 30 days after LOI
Guided an agency founder through the final negotiation + close with a PE-backed strategic—protecting terms and compressing timeline.

What Clients Say

"I listened to your course, Peter. Thank you for putting together such a great step-by-step guide of like, do this, and then this, and then this. I literally just did what you told me. Your advice made all the difference in getting me through those first calls and ultimately closing my first acquisition.”
— Garrett McClure, Investor, Partner in Born & Bred
“Peter Lang gave me paradigm-shifting advice: start with the end in mind and talk to buyers to understand the market. One of those conversations led to a strategic buyer offering far more than I expected. We signed an LOI and closed the deal quickly. With this exit, I now have the capital to acquire more agencies for a new HoldCo, and Peter’s guidance played a key role in making this happen.”
—Mark Homer, Exited Owner GNGF, Investor
"Peter is an unbelievable individual and is in the top 3% of the smartest people I have ever met. He's incredibly skilled in the category of M&A for agencies and service-based businesses. An incredible benefit of being a part of this community is the incredible brain trust that's formed from really smart people around the table. Peter attracts really smart, amazing people who are running agencies and doing acquisitions. It's absolutely not as competitive as trying to sell agency services. We're talking about strategies and deal flow together."
— James Kwon, Founder and CEO of Figment's Digital Creative
"Peter, he's a master at what he does. I've been trying to get in the game, for the past year. And now, through my conversations with Peter, I have the confidence that I need to go and take action. We talked about a lot of different things, his past, my past, and the current deals that I'm trying to work on. And then he was able to provide me the solution, the path that I need to take, to make sure that the deal gets closed or that I'm able to find a solution to get to the level that I wanna be at.
— Camilo Parra

FAQ

How is working with Peter different from other advisors?

When you work with Peter, you’re getting direct, hands-on guidance from LOI through close, plus his judgment on structure, risk, and negotiation based on real deal reps.

When you work with an M&A Certified Advisor, you’re getting the same DAB framework and templates, supported by Peter’s playbook and an escalation path when needed.

Both options are execution-first. The difference is proximity: Peter’s personal time and decision-making vs. a certified specialist running the system with Peter behind them.

What size agencies do you work with?

Typically $1M–$50M in revenue. Both buyers and sellers across this range.

How do I get started?

Apply below. We'll schedule a discovery call to understand your goals and determine if we're a good fit.

Do you help with deal sourcing?

Yes. Peter has an extensive network and can facilitate introductions to off-market opportunities.

Ready to work together?

Apply below and we'll schedule a discovery call to discuss your goals.
Apply to Work With Peter