Peter Lang

Jason Hennessey went from running SEO experiments in the early 2000s to building one of the top legal marketing agencies in the U.S. and eventually selling it to private equity. In this episode, he shares how he professionalized Hennessey Digital with a world-class C-suite, learned to think like an investor, and structured a deal that rewarded growth while protecting culture. His story is proof that when you build the right systems and the right team, you don’t have to sell out, you can scale up.

After two decades in startups, Patrick Briggs realized the venture game was broken. In this episode of Agency Acquisitions & Exits, he shares how he found a better path through M&A, partnering with Broadtree Partners to acquire and scale Semify, a white-label SEO platform. Patrick explains the shift from operator to acquirer, lessons from integrating multiple add-ons, and why AI-era change is the biggest opportunity in digital marketing today.

Christian Hassold is a founder turned corporate development leader who’s redefining what M&A looks like inside private equity–backed agencies. In this episode, he shares how to build a buy box that actually works, why most deals die without cultural alignment, and how empathy, not spreadsheets, keeps acquisitions alive long after they close.

Kevin Buerger didn’t plan on agency life. Yet he turned Jellyfish’s U.S. arm from a one-person startup into a $100 million growth engine by systemizing sales, exporting culture, and teaching teams to win globally. This episode breaks down his playbook for repeatable scale, client expansion, and self-aware leadership.

When Yannick “Yaya” Lorenz sat down to interview Peter Lang, the conversation turned from tactics to truth. They unpacked the mindset behind culture-first acquisitions, the discipline of saying no, and why collaboration, not negotiation, is the real edge in modern M&A. From aqua-hires to integration playbooks, Peter reveals how smart founders buy growth instead of chasing it.

In this special episode, Peter flips the mic to unpack his origin story, why M&A is the entrepreneur’s final evolution, and how small, repeatable acquisitions beat slow, founder-led sales. From motivated sellers to aqua-hire math and post-deal integration, Peter lays out the playbook to scale faster—and build real owner wealth.

In this special 50th episode of Agency Acquisitions & Exits, Link Moser flips the script to interview host Peter Lang. From growing up in a small family business to building, buying, and selling multiple agencies, Peter shares the mindset, systems, and stories behind his rise in the M&A world and why he believes the next generation shouldn’t start businesses, but buy them.

After nearly two decades running JEBCommerce, Jamie Birch didn’t sell to private equity—he sold to his employees. In this episode, he shares how systemizing the agency, teaching financial literacy, and diversifying income created the foundation for an employee-led buyout that protected culture and legacy.