Adapt or Close: How AI Is Forcing Agencies to Reinvent Their Model
Whether you’re the buyer or the seller, understanding and negotiating these key terms can be the difference between a clean exit and a disaster.
Whether you’re the buyer or the seller, understanding and negotiating these key terms can be the difference between a clean exit and a disaster.
When Yannick “Yaya” Lorenz sat down to interview Peter Lang, the conversation turned from tactics to truth. They unpacked the mindset behind culture-first acquisitions, the discipline of saying no, and why collaboration, not negotiation, is the real edge in modern M&A. From aqua-hires to integration playbooks, Peter reveals how smart founders buy growth instead of chasing it.
Whether you’re the buyer or the seller, understanding and negotiating these key terms can be the difference between a clean exit and a disaster.
In this special episode, Peter flips the mic to unpack his origin story, why M&A is the entrepreneur’s final evolution, and how small, repeatable acquisitions beat slow, founder-led sales. From motivated sellers to aqua-hire math and post-deal integration, Peter lays out the playbook to scale faster—and build real owner wealth.
Whether you’re the buyer or the seller, understanding and negotiating these key terms can be the difference between a clean exit and a disaster.