The Programmatic M&A Playbook

Scale Your Agency with Mergers & Acquisitions –
Join Our Live Cohort

First Live Session: OCTOBER 22, 2024

Learn how to leverage M&A strategies to rapidly scale your agency, expand service offerings, build a stronger team, and unlock new growth opportunities.

The knowledge you gain from this cohort will more than pay for itself in future acquisitions.

Some Agencies that have Completed this M&A Training

What Makes This Different

This isn’t just a pre-recorded course where you’re left to figure things out on your own.

It’s a live, interactive cohort where you’ll get the opportunity to ask questions, get real-time feedback, and collaborate with a community of like-minded agency owners.

Over seven weeks, you’ll learn proven strategies, complete exercises tailored to your agency, and participate in live sessions that will walk you through each step of the M&A process.

Start Date: Tuesday, October 22, 2024
Length: 7 weeks
Format: Weekly live training calls, interactive exercises, guest experts, Q&A sessions, and more.

We are only offering this Live Cohort once a year! After this live cohort you will not be able to purchase this training until end of year 2025. Don't go another year relying on organic growth alone.

Here’s What You Get

Weekly Live Calls with Peter Lang: Who has grown and scaled agencies through acquisitions.
Support Materials & Templates: Ready-to-use resources to apply immediately to your business.
Weekly Support Calls: Stay on track with live working sessions where you can troubleshoot challenges and refine your acquisition strategy.
Exercises to Create Your Agency M&A Strategy: Complete exercises designed to help you apply what you’ve learned to your agency. Each exercise outlines the end goal, what you’ll create, and how it fits into your overall M&A journey.
Lessons Uploaded to Portal with Timestamps and Notes: Access each lesson at your convenience with detailed notes to help you review key concepts.

Marketing Agency M&A Community: Stay connected with a network of agency owners who are also growing through acquisitions.
Expert Guests: Industry experts, such as M&A lawyers and tax advisors, who will help you understand every detail of the process.
Exclusive Content: Discover new strategies for post-acquisition integrations and growth that are not available anywhere else.
Case Study Library: Learn from real-world examples of successful acquisitions in the marketing agency space to guide your strategy.
Annual Conference: Invitation to the DAB Annual Conference (April 2025, Austin, TX)

“I listened to your course, Peter. Thank you for putting together such a great step-by-step guide of like, do this, and then this, and then this. I literally just did what you told me. Your advice made all the difference in getting me through those first calls and ultimately closing my first acquisition.” —Garrett McClure, Investor, Partner in Born & Bred

Who Is This For?

This live M&A cohort is designed specifically for marketing agency owners who are ready to scale but feel uncertain about the steps to take when it comes to acquiring other agencies.

It’s not just about learning—it’s about putting those lessons into action in a live, supportive environment.

If you resonate with any of the following, this course is tailored for you:

Agency Owners Looking to Scale Efficiently: You’ve grown your business organically, but now you’re ready to take a bigger leap. You understand that acquisition is the fastest route to growth, but you need guidance to start the process and avoid common pitfalls.
Agency Owners Preparing for an Exit: If you’re planning to sell your agency in the future, scaling through acquisitions now can significantly increase your agency’s valuation and make it more attractive to buyers. Learn how to position your business for a higher exit by acquiring smaller agencies.
Owners Ready to Build a Larger, Stronger Team: Hiring and scaling talent organically can be slow and uncertain. Acquiring an agency gives you immediate access to a skilled team, ensuring your agency can take on bigger clients and projects from day one.
Entrepreneurs Who Want to Fast-Track Growth Beyond Organic Methods: You know that growing through acquisitions is faster than organic growth, but you need a solid understanding of how to find the right agency, structure the deal, and integrate the acquisition seamlessly.
Owners Who Need a Structured Plan: This cohort offers a clear, step-by-step approach to acquiring agencies, removing the guesswork from a complex process. You’ll gain clarity on every stage of the M&A journey—from identifying targets to post-acquisition integration.

Meet Peter Lang – Your Agency M&A Expert and Mentor

Peter Lang is a serial agency owner and investor and one of the foremost experts in programmatic M&A in the agency space.

As of 2024, Peter had made over 18 acquisitions, successfully scaling businesses by strategically acquiring companies to drive growth and enhance market position.

Some of his notable acquisitions include:

- TopRight Partners, a $3M EBIT marketing agency acquired in July 2022,
- GrowthHackers.com, the world’s leading growth marketing platform, acquired in January 2024. GrowthHackers boasts a 60,000-member newsletter, a 20,000-strong membership, and an annual conference that has set the standard for growth marketing worldwide.
- DigitalMastermindGroup, an agency mastermind with over 70+ agency owners, has been instrumental in guiding his agencies and students to achieve similar success. His philosophy centers on building meaningful connections, focusing on strategy, and empowering agency owners to achieve geometric growth through acquisitions.

Peter’s experience extends far beyond acquiring individual companies. He has developed a precise, step-by-step programmatic M&A process, which he now teaches to agency owners looking to scale through acquisitions. In this live M&A cohort, Peter shares his exact approach to finding, evaluating, negotiating, and closing deals—so you can replicate his success.

Whether you’re aiming to grow your agency through tuck-ins, bolt-ons, or platform acquisitions, Peter’s expertise will guide you through every stage of the acquisition process, from identifying targets to successfully integrating them into your business

What's It Like Working with Peter

CLIENT DISCLAIMER: It’s our ethical responsibility to let you know that the case studies and testimonials are from client results. We are not implying that you will be able to duplicate results seen on this page. Your results may vary, based on many factors. DigitalAgencyBusiness, a product of Uhuru Network Texas, LLC does not assume responsibility for the contents of, or the consequence of using, any content or document found on our website.
Before using any forms of content or documents found on this website, you should consult with a lawyer licensed in the country where your company was formed.

Topic Schedule

Each week, you’ll dive deeper into the essential elements of mergers and acquisitions specifically tailored for agency growth. The program is designed to build your knowledge incrementally, starting from understanding the foundations of agency acquisitions to the final stages of deal structuring and integration.

By the end of this course, you’ll not only have a solid grasp of M&A strategies but will also have completed exercises that apply directly to your own agency’s growth.

Here’s a breakdown of what you’ll learn each week:

Weekly Schedule

Every session is held on Tuesdays at 10 am Central / 12 pm Eastern on Zoom. Save two hours on your calendar for each call.

Week 1: Ideal Agency Targets & Finding Agency Deals
Week 2: Finding Motivated Sellers
Week 3: Legal, Analytical, & Financial Review
Week 4: Agency Valuation & Due Diligence
Week 5: Deal Structuring
Week 6: Confidentiality, Negotiation, & Closing
Week 7: Integration Masterclass & Cohort Recap

Here is what each week will look like.

Monday: Any Exercise Given During Live Training is Due
Tuesday: Live Lessons @ 10 am Central
Wednesday: Supplemental Content Uploaded to Portal (Podcast, PDF, Bonus Files)
Thursday: Lesson Uploaded to Portal with Timestamps and Notes
Friday: Live Working Session & Support Call (As Requested)

Learn Our Acquisition Process

The acquisition process isn’t just about securing the right agency; it’s about creating a strategic framework that ensures both financial viability and cultural fit.

This structured approach will guide you through critical phases like initial target screening, due diligence, deal negotiations, and post-acquisition integration, providing you with a comprehensive view of how to manage each step.

We’ll dive into the process of how to acquire an agency and successfully bring it into your growing agency.

Why This Investment is a No-Brainer

Minimal Investment with Maximum Returns

The strategies and insights you’ll learn are designed to not just cover the cost of this program but deliver a massive return on investment by positioning your agency for successful acquisitions.

It’s a Business Write-Off

Remember, this investment can be deducted as a business expense, making it even more accessible for your agency.

The Knowledge Will Pay for Itself

Acquiring just one agency could exponentially increase your revenue and client base. The information you’ll receive will empower you to take actionable steps that more than justify the cost of this cohort.

“Peter Lang gave me paradigm-shifting advice: start with the end in mind and talk to buyers to understand the market. One of those conversations led to a strategic buyer offering far more than I expected. We signed an LOI and closed the deal quickly.

With this exit, I now have the capital to acquire more agencies for a new HoldCo, and Peter’s guidance played a key role in making this happen.”
—Mark Homer, Exited Owner GNGF, Investor,,

Get the Step-by-Step Framework to Scaling Your Agency with M&A

If you’re an agency owner ready to scale and wants to fast-track beyond the slow organic and incremental, this is for you.

Live Trainings

$6,750

Weekly Live Trainings Sessions
Supplemental Content (Podcast, PDF, Bonus Files)
Weekly Exercises to Help You Create Your M&A Strategy
Live Lesson Video Uploaded to Portal with Timestamps and Notes

Live Trainings & Live Support

$8,750

Weekly Live Trainings Sessions
Supplemental Content (Podcast, PDF, Bonus Files)
Weekly Exercises to Help You Create Your M&A Strategy
Live Lesson Video Uploaded to Portal with Timestamps and Notes
Live Q&A Calls
Weekly Live Working Sessions
Your Agency Acquisition Strategy Review and Feedback
BONUS: Sessions with Industry Experts
BONUS: 12-Month Access to Agency M&A Slack Community
BONUS: Past Live M&A Event Recordings
BONUS: Discount on DAB Annual Conference (April 2025, Austin TX)

Live Trainings, Support, & 1:1 Consulting

$10,750

Weekly Live Trainings Sessions
Supplemental Content (Podcast, PDF, Bonus Files)
Weekly Exercises to Help You Create Your M&A Strategy
Live Q&A Calls
Weekly Live Working Sessions
Your Agency Acquisition Strategy Review and Feedback
Live Lesson Video Uploaded to Portal with Timestamps and Notes
BONUS: Sessions with Industry Experts
BONUS: 12-Month Access to Agency M&A Slack Community
BONUS: Past Live M&A Event Recordings
BONUS: Discount on DAB Annual Conference (April 2025, Austin TX)
Plus Two 30-min 1:1 calls with Peter
Review of Your Specific M&A Strategy Once Cohort Completed

Have Questions?
Contact Cohort Administrator: Tatiana Spisz
tatiana@digitalagencybusiness.com

Questions Other Agency Owners Have Had Before Buying

How is the training delivered?

The training is delivered live via Zoom sessions each week. These are interactive sessions where you’ll not only learn but have the opportunity to ask questions and receive real-time feedback. In addition to live sessions, we provide supplemental materials like podcasts, PDFs, and bonus files to enhance your learning. All lessons are recorded and uploaded to a portal with timestamps and notes for easy reference.

What if I miss a live session?

If you miss a live session, don’t worry! All sessions are recorded and uploaded to the portal with timestamps and notes. You can access them at any time to catch up at your own pace. We encourage you to attend the live sessions whenever possible to take advantage of real-time feedback, but you won’t miss out if you can’t make it.

Can I get personalized feedback?

Yes! This cohort is designed to provide you with personalized feedback. During the live working sessions, you’ll have opportunities to get your questions answered, and you can also submit your agency’s acquisition strategy for review and feedback. For those who choose the premium option, you’ll also receive two 30-minute 1:1 calls with Peter Lang for more tailored guidance.

What’s the time commitment?

Each week, you’ll need to dedicate about 3-5 hours for the live training sessions, exercises, and supplemental content. The live sessions are around 90 minutes, and exercises are designed to help you apply the material directly to your agency. You’ll also have optional working sessions where you can get help if needed.

Is this course suitable for agencies of all sizes?

Absolutely! Whether you’re running a small agency or a larger business, the strategies you’ll learn in this cohort can be adapted to fit your size and growth goals. Mergers and acquisitions can benefit agencies of all sizes, and we’ll teach you how to tailor the approach to suit your specific needs.

I'm new to the concept of M&A. Will I be able to follow along?

Yes, this cohort is designed to be beginner-friendly while also offering deep insights for more experienced participants. We start with the basics of agency acquisitions and build your knowledge incrementally over seven weeks. You’ll learn step-by-step, and you’ll have plenty of opportunities to ask questions if you need clarification along the way.

How long will I have access to the course?

You’ll have lifetime access to all the course materials, including recorded lessons, exercises, and supplemental resources. This means you can revisit the content whenever you need to. In addition, you’ll have 6 months of access to the M&A community, where you can connect with fellow participants, ask questions, and continue discussions after the live cohort ends.

Can my team access the course?

Yes, your team can access the content if you enroll them as part of your cohort participation. Please email tatiana@digitalagencybusiness.com if you want to also receive team access (must have agency email). We encourage agency owners to involve key team members who will play a role in the acquisition process. This ensures that your entire team is aligned on the strategies and tactics discussed.

What if I'm not satisfied with the course content?

We’re confident that this live cohort will provide significant value to your agency’s growth strategy. However, if you’re not satisfied with the content, please reach out to us after the first week. We’ll work with you to address any concerns or provide additional support to ensure you get the most out of the program. Our goal is to ensure you walk away with actionable strategies and a clear path forward.

Still Unsure?
Schedule a Call.

If you’re uncertain about whether this Live M&A Cohort is the right fit for you, schedule a 30-minute call with our course administrator, Tatiana.

She’ll walk you through the curriculum, discuss your unique challenges, and ensure this course aligns with your goals.